If you are worried about a meeting not getting the creative genius you know your team has the potential to be, consider starting it with a funny video. There are many articles and scientific studies that show how Creativity and Problem Solving skills are increased after humor. PBS had an article on it. But you can just search google for "Using Humor to become creative" for all sorts of evidence.
Save the Bros, an incredibly well designed, viral marketing video from Organic Valley. The first time I saw it was in a meeting at work. It was going to be a long meeting, stretching late into Friday evening, and we needed to be very mentally active for it. So we spent the first 3 minutes watching this video. The rest of the meeting, at least for about 2 hours was very mentally active, showing excellent problem solving and creative skills.
If you are a team leader, and about to start some potentially difficult meeting, and you want your team more attuned to goals, creativity and problem solving, I would recommend to do something out of the box and show some funny video like this at the start of a meeting. (perhaps not all, but at least the ones anticiped most difficult)
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